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It all starts with a story…
Everybody likes a good story. But what makes a good story? Is it the subject? The characters? The ending? The moral?
A good story depends on the way it is told
You can sell a paperclip by telling people they need it to stick papers together. Sure. But is that an appealing story? Is it a tale that gets passed along, that people talk about? Or even remember?
What if you tell a story about an invention that became a national symbol of connection?
It is the year 1899 when norwegian Johan Vaaler applies for a patent on the paperclip. There was no way he could have known that his invention would tie more than papers together.
After badges with national symbols and the initials of king Haakon got banned during the Nazi occupation in WWII many Norwegians started wearing paperclips as a symbol of resistence. The paperclip was what bound the Norwegians together.
How would you use your paperclip?
Marketing is no longer about the stuff that you make but about the stories you tell
Seth Gobin
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever
Indian proverb
Let me help you get your story straight.